News & Events

February 2022

  • Message from our President

We have some exciting news. Labeltronix was acquired, and we’re now part of AWT Labels & Packaging.

We have always kept our customers in mind when making changes, big or small. This change falls under the “monumental” category. Because of our philosophy of Lean Labeling—which is ingrained in everything we do from our account management approach, customer experience, pricing program, and state of the art labeling printing and converting operation—we continue to adapt and make changes that help us serve you better.

By joining the bigger family of AWT, we can bring expanded manufacturing capabilities and site locations, increased supply chain security, new investments, and best practices/technology from other industry verticals. AWT shares our culture of integrity, excellence and teamwork to deliver customer value and partnership for long term success.

We will continue to operate as Labeltronix, now with the backing, resources, and benefits of being part of AWT. You will continue to work with the same experts and will get the same great customer service we have been known for 28+ years. Labels will be printed right here in Southern California, and you’ll see us as “Labeltronix” at industry events.

We’re excited about this change and where Labeltronix and AWT can go together! Read full Press Release.

John Trail

Labeltronix | ReThink Labeling Division

COVID-19 Response

  • At ReThink Labeling, the health and well-being of our employees, customers, and community is always our first priority. As the global situation with COVID-19 continues to evolve, we want to assure you that ReThink Labeling is maintaining its support to our customers' business needs and our service commitment remains unchanged. More here.


October 2020

  • Message from our President

Labeltronix created ReThink Labeling Division several years ago, focusing on our root products of labels, ribbon, label printers, software and service. We then became an Epson Advantage Partner, ushering in a new era of on-demand color label printing.

ReThink Labeling also became a certified partner for Epson for our extensive research on types of label paper that will work flawlessly with these printers.

All the while, Labeltronix LLC continually increased its label printing capabilities by expanding their digital and finishing press equipment, earning them multiple national and global printing awards.

Rethink Labeling has a dedicated team of people working side-by-side with you to assist you in all your labeling needs. That won't change.

Our decision to become one brand was made solely on the fact that we were better together than as separate entities. By joining forces, we will lean on each other and come together to create more centric focused programs and products for our customers. To highlight our combined efforts, our logo has been updated to reflect this shared purpose.

Stay tuned how these changes will benefit you. We look forward to continuing to serve you.

John Trail

President and Managing Partner
Labeltronix | ReThink Labeling Division


April 2020

  • ReThink Labeling, a division of Labeltronix, is using label printers EPSON ColorWorks C7500 to print and donate labels to Distillers, Wineries Making Hand Sanitizer. More here.

March 2020


ReThink Labeling Launches Exclusive Certified Label Program for Epson Printers
ANAHEIM, CA, Dec. 4, 2019 -- ReThink Labeling introduces the first-ever Certified Epson Label Program, the only collection of its kind offering a full line of label materials that are guaranteed to get the most out of Epson label printers. - Press Release







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