News & Events

October 2020

  • Message from our President

Labeltronix created ReThink Labeling Division several years ago, focusing on our root products of labels, ribbon, label printers, software and service. We then became an Epson Advantage Partner, ushering in a new era of on-demand color label printing.

ReThink Labeling also became a certified partner for Epson for our extensive research on types of label paper that will work flawlessly with these printers.

All the while, Labeltronix LLC continually increased its label printing capabilities by expanding their digital and finishing press equipment, earning them multiple national and global printing awards.

Rethink Labeling has a dedicated team of people working side-by-side with you to assist you in all your labeling needs. That won't change.

Our decision to become one brand was made solely on the fact that we were better together than as separate entities. By joining forces, we will lean on each other and come together to create more centric focused programs and products for our customers. To highlight our combined efforts, our logo has been updated to reflect this shared purpose.

Stay tuned how these changes will benefit you. We look forward to continuing to serve you.

John Trail

President and Managing Partner
Labeltronix | ReThink Labeling Division


April 2020

  • Labeltronix Donates Labels to Distillers, Wineries Making Hand Sanitizer.

ReThink Labeling, a division of Labeltronix, is using label printers EPSON ColorWorks C7500 to print labels.

Posted by ReThink Labeling on Friday, April 17, 2020

Under normal circumstances, Labeltronix - Southern California's leading label printer - would be printing labels for distillers and wineries for their bottles.

COVID-19 derailed “normal.” Distillers and wineries have discovered a new way to serve the public - by producing hand sanitizer for health care workers and others.

Labeltronix began donating labels for the hand sanitizers two weeks ago, creating two label sizes to accommodate the different bottles spirits makers and vintners use. To date, the company has donated 50,000+ labels for hand sanitizers.

The contributions have gone to distilleries and two wineries: Bethel Rd Distillery, Bertagna Son Kissed Vineyards, Urban Press Winery, Seven Still Of SF, Portuguese Bend Distillery, Malahat Spirits Co., Chambers Bay Distillery, Gulch Distillery, and San Diego Distillery.

“REAL Impact is a year-round program that is central to how we think and who we are,” said Jill Sambol, Labeltronix Marketing Manager. “Giving back comes naturally to us.”

The Distilled Spirits Council is tracking spirits makers that have converted to creating hand sanitizer. They are working together as #DistillersUnited4ACause.

“We are united, too, in our efforts to further this cause, and happy to be able to do so,” Sambol said. Distillers and wineries interested in requesting labels for their hand sanitizers should contact Jill Sambol at

March 2020

ReThink Labeling Ready to Ship New Epson C6500 Color Printers to Your Business
ANAHEIM, CA, Feb. 10, 2020 -- ReThink Labeling announces the arrival of the long-anticipated Epson C6500 color inkjet label printers that produce up to 8-inch labels suitable for a broad range of consumer products. - Press Release

ReThink Labeling Launches Exclusive Certified Label Program for Epson Printers
ANAHEIM, CA, Dec. 4, 2019 -- ReThink Labeling introduces the first-ever Certified Epson Label Program, the only collection of its kind offering a full line of label materials that are guaranteed to get the most out of Epson label printers. - Press Release

February 2020

  • Visit our Booth #4930 at WestPack: Feb 11 – 13, Anaheim Convention Center

Follow Us on Twitter
Attend Our Roadshow Request Consultation Request Service Request Samples